11 November 2015

PI RBAF-GH

RBAF/COM

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Expanding activities in West African market
Bosch opens branch in Ghana
Partnership with Vivo Energy

  • Bosch sees long-term growth potential in Ghana, one of Africa’s fastest growing economies
  • Agreement with Vivo Energy to develop Bosch Car Service network and offer affordable high quality service for car repair and maintenance
  • Increasing footprint of Bosch in Africa continuously
  • Bosch actively promotes talented young people in sub-Saharan Africa

Accra, Ghana – Bosch, a leading global supplier of technology and services, officially opened a new sales, marketing and service branch in Ghana’s capital Accra on 11 November 2015. Following the opening of the company’s Lagos, Nigeria subsidiary in June this year, Bosch further expands its activities in West Africa with this launch. “We see high potential for our business in Africa and the West African market. Thanks to the rapidly-growing population, low average age, increasing middle-class, and optimistic economic forecast, we expect a significant demand for Bosch’s products ‘invented for life’ in this region”, said Dr. Markus Thill, the Bosch Group’s president for Africa. “By opening an office in Ghana, we are taking a decisive step forward in expanding our access to the West African market,” he added.

Partnership agreement with Vivo Energy to offer skilled maintenance and state-of-the-art service workshops

In 2014, Bosch signed an agreement with Vivo Energy, a licensee of Shell. Through this partnership, Vivo Energy Ghana, Bosch and its local distributors bring together their respective expertise in the areas of automotive spare parts, state-of-the art workshop test equipment, and services such as training and technical support. This agreement enables Bosch’s Automotive Aftermarket business division to distribute diagnostics equipment, car control units, diesel systems, spark plugs, batteries, rotating machines and wipers to selected Shell service stations operated by Vivo Energy Ghana. In addition, Bosch will market the Bosch Car Service or Express Car Service concepts at selected Shell service stations in the country.

Bosch is continuously increasing its footprint in Africa

Bosch has been present in Africa since 1906. Including the new Ghana branch office, Bosch is now present in nine African countries: South Africa, Egypt, Morocco, Kenya, Angola, Mozambique, Algeria and Nigeria. Depending on future business development, the company plans to increase this number in the next years. The opening of a subsidiary in Tunisia is planned for 2016. All four Bosch business sectors – Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology – have operations on the continent. In 2014, Bosch generated sales of some 350 million euros* with more than 760 associates in Africa.

Corporate social responsibility in Africa

Bosch actively promotes talented young people in sub-Saharan Africa. In 2008, it was one of the initiators of Afrika kommt!, an initiative of German industry for junior managers from sub-Saharan Africa. Since 2008, Bosch has been part of a group of some 20 companies who offer scholarships to African junior executives so that they can spend a year in Germany completing a professional training programme. Since then more than 58 young African have been selected for the programme. The goal of the programme is to foster mutual exchange and learning between budding African executives and German companies. Participants from Ghana, Nigeria and Kenya are currently training at Bosch sites in Germany.

www.afrika-kommt.de

In the spirit of its founder, Robert Bosch, the company is committed to encouraging and fostering entrepreneurship, innovation and contribution to society at large. Bosch is a proud sponsor of the 2015 All Africa Business Leader Awards, hosted by CNBC Africa, recognising the continent’s outstanding leaders.

www.aablawards.com


The Bosch Group is a leading global supplier of technology and services. It employs roughly 360,000 associates worldwide (as per April 1, 2015). The company generated sales of 49 billion euros in 2014.* Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including its sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group’s strategic objective is to create solutions for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

*The sales figure disclosed for 2014 does not include the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH (now BSH Hausgeräte GmbH) and ZF Lenksysteme GmbH (now Robert Bosch Automotive Steering GmbH), which have since been taken over completely.